Element, Flavour Concentrate E-liquid

E-liquid, also known as vape juice or vape liquid, is the flavoured liquid used inside every type of vape kit. When you activate your kit, the e-liquid is heated up, creating the visible vapour that is inhaled and exhaled. It is arguably the most important part of your vaping experience as it delivers the nicotine to satisfy your cravings.

Vape juice contains four main ingredients: VG (Vegetable Glycerin), PG (Propylene Glycol), nicotine and flavourings. There’s no tobacco inside your vape and no combustion occurs either, which means you won’t encounter any of the tar or carcinogens associated with the two.

VG and PG have very important jobs: they create vapour, as well as carry nicotine and flavour. They’re also responsible for creating the sensation known as ‘throat hit’ – that feeling on the back of your throat when you inhale, that’s similar to a cigarette.

PG (Propylene Glycol) is a runny liquid that’s about as thick as water. It creates a smaller amount of vapour and is slightly better at carrying flavour than VG. It also delivers a stronger throat hit.

VG (Vegetable Glycerin) is a thicker liquid, similar in consistency to maple syrup, it creates more vapour than PG and at the same time delivers less of a throat hit.

Most e-liquids use a combination of both VG and PG, this is called an e-liquid’s VG/PG ratio.

The amount of VG and PG in your e-liquid will add up to 100%. So, if your e-liquid contains 50% VG it will also contain 50% PG – often referred to as 50/50 e-liquid. This is the same for any amount; a 70% VG e-liquid will contain 30% PG (70/30 e-liquid) and a 40% PG e-liquid will contain 60% VG.

The VG/PG ratio you need to select will depend on what type of kit you’re using. We always tell you on the product page what the best VG/PG ratio is for any kit.

Creating a vape that feels more like a cigarette, freebase nicotine e-liquids deliver the strongest throat hit. The higher the nic strength, the stronger the hit. Available in strengths ranging from 3mg (light) to 18mg (strong), freebase keeps cravings satisfied for longer, but is slower-acting than salt nicotine.

Vapers looking to try a high strength, but want something a little smoother, often do better with nic salt e-liquids. Normally available in strengths ranging from 5mg to 20mg, even if you were to pick a 20mg e-liquid you’d still experience a lighter throat hit compared to freebase. This kind of nicotine is absorbed by the body faster for quick craving satisfaction but doesn’t stay around for as long.

Featuring a combination of freebase and salt nic, hybrid nicotine e-liquids offer the best of both worlds. In terms of throat hit and craving satisfaction they sit in between salt and freebase. Most commonly available in 5mg, 10mg, and 20mg strengths, higher strengths deliver a stronger throat hit.

Good question! We offer the biggest range of e-liquids in the UK, with over 4,500 different flavours from vape brands around the world with a price match guarantee. We also dispatch and deliver orders seven days a week, with free next-day tracked delivery on all orders £20 and over. You can browse our selection of juices by flavour and brand, or by multi-buy deal if you’re looking to stock up.